Client: Baylor Scott & White Health
Illustrator: Harriet Russell
This was an online content product I proposed, having noticed the rise in shareable infographics posted to Pinterest. Each month, we commissioned an illustrator—the lovely Harriet Russell—to create infographics that had actionable content. The goal of these infographics was to show one or two easy modifications to daily routine or personal health care, encouraging followers to share the tips with their friends, and looping them back to the BaylorHealth.com website. Because this program ran concurrent with the Get The Facts stat grid, we wanted the style of these infographics to be very different. In contrast to the bold, icon-based stats, we selected Harriet as our recurring illustrator. Her hand-drawn images and annotated style lends a warm, conversational tone to the content, almost like you've received a note from a friend.
The most successful infographic in this series was "How to Build a Chemo Care Package." It has been re-pinned on Pinterest more than 2,475 times and received more than 400 "likes." I'd love to share why this piece means so much to me both personally and professionally, so feel free to ask me about it.