Client: Baylor Health Care System

When we first started creating downloadable content for Baylor Health Care System, we very much operated within processes and formats that we were familiar with for magazine publishing. We were essentially creating an extra page of the magazine that you could print out at home. As the online content trends evolved, so did our strategies. We turned what was originally a "tip sheet" into an infographic, and then into shareable and pin-able content that lived on the website, but was designed to be shared across multiple social media channels and platforms. Not only did I help adjust the look of these pieces, I also worked with my account director and editor colleagues to develop the strategies guiding each evolution.