Video Series: My Story
Client: Baylor Health Care System
Video group: Renaissance Television and Film
In 2009, I helped launch a series of patients testimonial videos for Baylor Health Care System (now Baylor Scott & White Health). These videos worked hand-in-hand with our magazine cover story, and told a patient's story about the care they received in their own words. I worked with Chris Magid of Renaissance Television and Film to develop the story arc of the video and our schedule for shooting, all with the client's vision in mind.
This was our launch video. Gerald was so wonderful to work with, opening up his home, recruiting his brothers to participate, and giving of his time in an enthusiastic way. Working with patients like Gerald always helps me keep things in perspective; the stories we tell for our clients through videos, publications and social media content truly do have a positive impact on audiences.